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S&A Consulting Group LLP
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Business Development
business development consulting
Business Development is all about bringing together the elements of deals: Identifying, evaluating, negotiating and managing strategic relationships. At S&A, skilled professionals with experience and training in scientific, financial and managerial circumstances help nurture, grow and develop your business.

A business development program includes marketing assessments to identify your target markets, relationship marketing, lead generation and qualification, sales, customer and competitive intelligence gathering, and ultimately proposal writing.

Why everyone is in business development
If your business is to fulfill its potential, you must raise employee business development skill levels. Those employees are specialists, and they must apply themselves to their areas of expertise. However, they must also understand how their role fits into the business development function, and how they can support it.

This is most critical for those who interact with the customer. Most professional services businesses rely on their project management staff for business development. Most project staff see business development as a barely necessary evil. Business development is not something that they can figure out on their own and do well. If you want them to consistently be able to support business development, you need to boost the skills of the project management team as well as increase the effectiveness of the sales force.

S&A Consultants enable you to:
  • Identify an opportunity. What kind of problems can your business solve and how do you approach a customer about them? How can you develop business simply by helping your customer?
  • Qualify a potential business opportunity. What information is required to verify that an opportunity is real? What information should be collected to improve competitive advantage?
  • Help the customer through the procurement process. What can you do to help the customers with their own procurement process? What options can you provide the customer?

If your staff only identifies business opportunities and brings them to your attention, all the while helping their customers solve problems, the battle is half-won. If they can also help gather customer and competitive insight that you can turn into a winning proposal, even better. And if they can help the customer through the procurement process, you will have the inside track.

But it's not enough to tell them that this is the goal. You have to help them understand how it is a natural extension of what they are already doing. It must go from something else that they have to do to something that is part of their normal routine --- not another job to do, but a natural part of doing the job they already have.

This doesn't happen suddenly. It is something that must be practiced and become part of your corporate culture. It will not happen simply because you want it to happen. You must constantly reinforce it and help it grow by developing everyone's business development skills.

If you do nothing that is exactly what you will get in return. If you get the message out once a year, you will get an equivalent return on investment. If you get the message out frequently, and back it up with the knowledge to help them understand clearly both the expectation and what to do about it, you will see your return on investment grow. Only when everyone who interacts with the customer plays an effective role in business development will it maximize your company's growth potential.

S&A consultants provide your business with access to world-class business management and organizational growth consultants. S&A finds and solves corporate inefficiencies, internal operational problems, sets goals and direction, instills vision and tracks change by utilizing various strategic planning tools.

S&A's business growth consulting and management services are available from a single one-hour session, to active daily management of your entire business, to weekly business oversight and eventually to monthly growth review sessions.

Our team allows you to concentrate on your passion as we facilitate your strategic business growth under our guidance.

Do you have problems with staff, marketing, direction, community presence, identity issues, H.R., customer service, revenue plateaus? S&A's business development team can provide sales force effectiveness consulting.

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