Market Research & Analysis
Marketing management is accomplished by carrying out marketing research, planning, implementation, and control. If marketing is the engine that drives the U.S. economy, then marketing research is the process that keeps the engine tuned.
S&A Consultants undertake market research to provide information in form of market research reports and feasibility studies that will assist in choosing a location, determining product or services to be offered, establishing pricing and planning a selling strategy. The key issues addressed by our marketing consultants while doing the research for your business are:
The task of marketing research essentially is to assess the data needs, check feasibility, and provide the client with relevant, accurate, reliable, valid, and current data. S&A tailors and further researches these key issues to suit the varied needs of different businesses.
Meaningful marketing and strategic business planning relies on management’s ability to develop and maintain a marketing information system and have the skills to carry out sound marketing research.